The Smoky Mountain Jeep Club Invasion is one of the largest Jeep events in the country, drawing thousands of enthusiasts to Pigeon Forge, Tennessee each year. Whether you're a seasoned Jeeper or a first-time visitor, this guide covers everything you need to know before heading to the event.
When Is the Smoky Mountain Jeep Invasion?
The Smoky Mountain Jeep Invasion is generally scheduled to take place in late August, official dates can be found on their website here.
Each year, the invasion spans three days, running Thursday through Saturday.
Where Is the Event Held?
The event takes place at the LeConte Center at Pigeon Forge:
2986 Teaster Ln, Pigeon Forge, TN 37863
This venue is in the heart of Pigeon Forge, just minutes from popular attractions like Dollywood and the Great Smoky Mountains National Park.
Parking can be tight, and traffic can back up, so plan to arrive early.
Tickets and Registration
General Admission
- Tickets are available at the gate only. No online presales.
- Single-day pass: Usually around $15 per person (cash preferred).
- Kids under six: Free entry.
Jeep Parking
- $20 per day for Jeeps wanting to park inside the event area.
- Non-Jeep vehicles must park outside the designated Jeep zones.
Vendor Registration
If you're a vendor looking to set up, registration typically opens months in advance and sells out quickly.
What to Expect at the Event
Vendor Show
- Over 200 vendors showcasing Jeep parts, accessories, and apparel.
- Expect big brands like Metalcloak, Teraflex, and Bestop to have displays.
- Many vendors offer exclusive event discounts.
- Both indoor and outdoor vendor areas.
- Metalcloak's CTI Suspension Testing Trailer open every day.
Show and Shine Competition
- Categories range from classic Jeeps to extreme builds.
- Expect to see everything from Willys to fully custom rock crawlers.
Organized Trail Rides
- Guided rides available through the Great Smoky Mountains.
- Routes cater to stock Jeeps as well as fully built rigs.
- Registration required in advance for some group rides.
Where to Stay
Pigeon Forge has plenty of hotels, cabins, and campgrounds, but they fill up fast for this event.
- Margaritaville Island Hotel – High-end resort in the center of Pigeon Forge.
- Dollywood’s DreamMore Resort – Family-friendly and close to the event.
- The Inn at Christmas Place – Unique year-round Christmas-themed hotel.
- Campgrounds: Pigeon Forge / Gatlinburg KOA or Cove Creek RV Resort.
Final Thoughts
The Smoky Mountain Jeep Invasion is one of the best Jeep events in the U.S., combining a huge vendor expo, awesome Jeeps, and epic off-road adventures. Whether you're looking to upgrade your rig, connect with the Jeep community, or just explore the Great Smoky Mountains, this event is well worth the trip.
Have a Jeep event story? Share it in the comments below or tag us in your photos from the event.
